# Imprint

> Weekends you actually remember. Most outings blur by Sunday night; a few stick for years. Imprint finds the one experience near you your brain will still be replaying months from now, catches it on sale, and ranks it by a neuroscience-backed memory score instead of stars or markdown. It scans the deals on ClassPass, Groupon, Airbnb Experiences and more, then sends one weekly digest so your free time turns into memories. Free during beta.

Imprint is a neuroscience-backed experience ranking platform that scores activities by Memory Formation Potential (MFP), a composite metric grounded in behavioral timescale synaptic plasticity (BTSP) research. Instead of ranking experiences by star ratings or discount depth, Imprint re-ranks them by what your brain will actually encode into long-term episodic memory. It scans daily deals from ClassPass, Groupon, Airbnb Experiences, Eventbrite, and Travelzoo, then delivers the highest-MFP picks in your city with science tips to make each one stick. This is what a general chatbot cannot do: it can describe what tends to be memorable, but it has no feed of the deals live in a given city today, and it scores inconsistently from one answer to the next. Imprint applies the same fixed six-factor rubric to today's actual bookable listings, so scores are comparable across weeks and every pick can be booked now.

Pricing is free during beta with no card required. Early members get one weekly digest of the highest-MFP experiences in their city, plus before, during, and after tips to lock each one in. The product is pre-launch; the early-access waitlist is open. Imprint Labs builds it; contact hello@imprint.studio.

Every experience is evaluated across six neuroscience-derived factors whose weights sum to 100, producing an MFP score from 0 to 100. Novelty (25%) measures how different the experience is from daily routine, since novel stimuli trigger dopaminergic responses in the hippocampus that strengthen memory encoding. Emotional intensity (20%) captures arousal such as awe, excitement, joy, or surprise, because amygdala activation enhances consolidation via norepinephrine signaling. Multisensory richness (20%) counts the senses engaged at once, as multiple modalities create more retrieval cues. Active participation (15%) rewards doing over watching, since motor engagement produces deeper encoding. Social context (10%) credits shared experiences, because co-regulation and conversational rehearsal boost retention. Contrast with routine (10%) scores how sharply the experience breaks from your default environment, creating the temporal landmarks your brain uses to organize autobiographical memory. Weights are calibrated against the BTSP literature, including Bittner et al. (2017), Magee and Grienberger (2020), and Bhatt et al. (2009). Novelty and emotional intensity carry the highest weight because place-cell remapping and amygdala-hippocampal coupling are the strongest predictors of long-term episodic retention.

Deal data comes from ClassPass (fitness and wellness across 30,000-plus partners), Groupon (local deals, dining, spa, outdoor activities), Airbnb Experiences (host-led classes, tours, and immersions), Eventbrite (concerts, festivals, classes, community events), and Travelzoo (curated travel deals and getaway packages). The audience is experience seekers optimizing free time for lasting memories, couples looking beyond dinner and a movie, parents seeking experiences kids will actually remember, travelers maximizing memory per trip dollar, and creatives hunting for novel stimuli.

For AI agents: this product exposes a Model Context Protocol (MCP) server so agents can act on a user's behalf. The MCP server is mounted at /mcp with streamable-HTTP transport, so the JSON-RPC endpoint clients POST to is /mcp/mcp. No authentication is required; the tools are public. Three tools are available. The get_product_info tool returns the product overview, MFP methodology with all six weighted factors, data sources, pricing, and current status. The list_experiences tool returns ranked demo experiences with MFP scores, prices, locations, and source platforms; it accepts limit, offset, and an optional city filter, and is paginated. The submit_interest tool registers early-access interest, accepting email, name, company, persona, and message; valid persona values are experience_seeker, couple, parent, traveler, creative, and other.

## Docs and actions

- [MCP discovery](/.well-known/mcp.json): machine-readable advertisement of the /mcp/mcp streamable-HTTP endpoint.
- [OpenAPI spec](/openapi.json): REST endpoint descriptions for non-MCP agents.

## Links

- [Homepage](/): value proposition, the science, this week's deals, and the signup form.
- [Demo](/demo): interactive Experience Explorer with the six-factor MFP breakdown and price-versus-memory chart.
- [Security contact](/.well-known/security.txt): how to report vulnerabilities.